SEMINARS - SKILS DEVELOPMENT

Fundamentals in communication

Students will be introduced to the most important concepts, theories and models of communication, as well as to the relevant fields of public relations and communication psychology. The introduction to communication strategy will particularly focus on the emerging digital platforms and social media ecologies, as well as to new influential approaches of complexity, complex networks and evolving social systems. These approaches are significant sources of practical communication skills and competences within today’s tourism organizational environment and professional marketplace.